Motivate them, train them, care about them, and make winners out of them… they’ll treat the customers right. And if customers are treated right, they’ll come back.
The culture of a company is what you stand for, essentially the ground rules so that people know how to operate. You give them a direction and boundaries. The trick is having an intense alignment around vision, mission, values and the key strategic priorities. My job as CEO, simply stated, is to create the right culture, set the tone, the high-level strategy.”